Thursday, August 13, 2015

DoubleClick Search Fundamentals

1)  When you sync an account, the following happens
  A)  The sync combines all recent changes from the last week in DoubleClick Search and on the engine account
  B)  The sync pushes changes made in DoubleClick Search to the engine accounts
  C)  The sync pulls in changes made on the engine accounts and makes those changes in DoubleClick Search
  D)  The sync combines all changes made in DoubleClick Search and on the engine account over the last 24 hours
2)  If you make changes to an engine account during a sync those changes will be lost
  A)  TRUE
  B)  FALSE
3)  Which of the following is an example of an Automated rule?
  A)  Daily at 1 A.M., increase all bids where the ad’s average position was worse than 3 the previous day
  B)  Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week
  C)  Every Monday, raise max CPC bids by 15% for keywords that had more than 50 conversions and CPA under $10
  D)  All of the above
4)  How can you narrow the scope of your bulk edit in the interface so that not every keyword or ad in your scope would be changed?
  A)  Use labels and segments
  B)  Use filters and check the box of specific objects you want to edit
  C)  Use columns and segments
  D)  Use filters and segments
5)  Once you select “Upload File,” what are all the steps that have to happen for those changes to become live on the engine account?
  A)  Changes have to be successfully processed into the DoubleClick Search Interface
  B)  Changes must pass through the engine API successfully
  C)  Changes must be approved by the engines guidelines
  D)  All of the above
6)  In DoubleClick Search you can create and edit campaigns the following ways:
  A)  Only through the engine account
  B)  Only through bulksheet upload and the DoubleClick Search interface
  C)  Only through the DoubleClick Search interface
  D)  Through bulksheet upload, directly in the DoubleClick Search interface, on the engine account, and by syncing to DS
7)  Where can you access the bulk upload file template?
  A)  From the campaigns tab
  B)  From the uploads tab
  C)  From your email
  D)  There is no bulk upload file template, you can only create and make changes in the interface
8)  You can NOT make changes to different engine accounts while one engine account is syncing
  A)  TRUE
  B)  FALSE
9)  You can create AdWords Sitelinks in the DS interface
  A)  TRUE
  B)  FALSE
10)  Once you have your chosen statistics and filtes, you can download the report by:
  A)  Selecting “Download” directly under the performance graph
  B)  Selecting “Export” under the campaigns tab
  C)  Selecting “View Report” from the reports tab
  D)  You must view reports on screen, they can not be downloaded
11)  Once your set your filters, columns and segments you can save that custom view to easily return to those settings in the future
  A)  TRUE
  B)  FALSE
12)  You can view keyword attributes like clickserver urls, landing page urls, and max CPC bid by using what feature?
  A)  Filters
  B)  Segments
  C)  Customized columns
  D)  Performance summary graphs
13)  You must include all child objects (ad groups, keywords, ads) in a campaign report
  A)  TRUE
  B)  FALSE
14)  You can compare year-over-year performance in the performance summary graph
  A)  TRUE
  B)  FALSE
15)  To download a report file, make edits, and re-upload to implement changes, you must select which column’s options from the download view?
  A)  Currently Visible
  B)  Editable
  C)  All Columns
  D)  None of the above
16)  Which features allow you to customize the data you analyze in the interface and make up your ‘view’?
  A)  Customize column, filters, segments, date range
  B)  Filters, ad groups, keyword labels, date range
  C)  Keyword labels, date range, bid strategies, destination urls
  D)  Customize columns, keyword labels, destination urls, filters
17)  The change history view will only include changes made by individual users in the DS interface
  A)  TRUE
  B)  FALSE
18)  The Search queries tab is available for:
  A)  Campaigns and ad groups
  B)  Ad Groups and ads
  C)  Engine accounts and keywords
  D)  Campaigns and ads
19)  You can view search queries for both AdWords and Bing Ads
  A)  TRUE
  B)  FALSE
20)  A keyword can be associated with how many bid strategies?
  A)  1
  B)  2
  C)  3
  D)  unlimited
21)  When do you select the date range of the report?
  A)  When you choose the file format
  B)  After selecting Download
  C)  Before selecting the download button
  D)  After the file has downloaded
22)  It is recommended to have the same keyword in a DS bid strategy and use AdWords Conversion Optimizer at the same time
  A)  TRUE
  B)  FALSE
23)  You can manually override the max cpc bid set by the strategy
  A)  TRUE
  B)  FALSE
24)  You can select a single, or specific group of floodlight activities to include in a CPA bid strategy
  A)  TRUE
  B)  FALSE
25)  When a keyword is in a bid strategy, this means that DoubleClick Search is:
  A)  Changing campaign daily budgets
  B)  Increaseing the number of keywords in an ad group
  C)  Adjusting the keyword’s max CPC on the engine to try and achieve the strategy goal
  D)  Adjusting terms in the ad copy to find best combination of words and phrases
26)  How many bid strategies can be set up per engine account?
  A)  1
  B)  2
  C)  3
  D)  unlimited
27)  Which is an example of three KPIs you can target in a DS bid strategy?
  A)  Position, Clicks, Transactions
  B)  Actions, Reach, Clicks
  C)  Clicks, CPA + Position, Increase Impression Share
  D)  Reach, Weighted conversions, Increase Impression Share
28)  To get the most clicks possible for $5,000, what KPI and target metric should you select?
  A)  Actions, CPA
  B)  Clicks, ROAS
  C)  Actions, Monthly Spend
  D)  Clicks, Monthly Spend
29)  If your KPI is transactions and your target metric is ‘monthly spend’, then the strategy will attempt:
  A)  To get you the most clicks for your monthly spend
  B)  To get the best ROAS possible across your keywords
  C)  To get the most transactions for your monthly spend
  D)  To get the most high value conversions for your monthly spend
30)  When creating a weighted conversion bid strategy, you can set individual goals for specific tags and combine CPA goals (as well as ERS goals) in one strategy.
  A)  TRUE
  B)  FALSE
31)  You can NOT create two campaigns with the same name in the same DoubleClick Search engine account:
  A)  TRUE
  B)  FALSE
32)  if you run a 30 day report and want to break down each object by week , which time frame would you want to segment by?
  A)  monthly
  B)  daily
  C)  weekly
  D)  quarterly
33)  by what method can you create a new bid strategy?
  A)  through the interface only
  B)  through bulksheets uploads only
  C)  through both the interface and bulksheets uploads
  D)  none of the above
34)  The maximum strategy bid is
  A)  the starting max cpc bid for the keyword
  B)  the highest bid that helps you reach your strategy goal
  C)  the max bid that double click search can increase your max cpc
  D)  none of the above
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Sunday, June 21, 2015

Google Adwords Video Exam Certification

1)  Which of the following is a tip for optimizing a TrueView video ad campaign?
  A)  Remove all but one targeting group from the campaign.
  B)  Add exclusions to the campaign or targeting group.
  C)  All of the listed answers are incorrect.
  D)  Increase each target group's bid by 100%.
2)  What is an example of a managed placement for a TrueView in-stream ad?
  A)  A website on the Google Display Network (GDN).
  B)  All of the listed answers are correct.
  C)  A YouTube channel.
  D)  YouTube watch page.
3)  A TrueView in-stream ad view is counted when a viewer:
  A)  watches at least 25% of the video.
  B)  watches at least 30 seconds of the video or completes it.
  C)  watches the video for five seconds or longer.
  D)  watches the video until the last quartile.
4)  What is the maximum number of targeting groups you can create in an AdWords for video campaign?
  A)  10
  B)  1
  C)  50
  D)  There isn't a limit.
5)  What does average view frequency measure?
  A)  Average number of channel views.
  B)  Average number of times someone has viewed a video ad.
  C)  Average view-through rate (VTR) for the video.
  D)  All of the listed answers are incorrect.
6)  What are the targeting options for mastheads?
  A)  Topics, remarketing and interests.
  B)  Topics and remarketing.
  C)  Interests and remarketing.
  D)  Visitors to the YouTube homepage in a targeted country.
7)  To run a TrueView video ad, the video must be uploaded to:
  A)  an advertiser's website.
  B)  YouTube, with the privacy settings changed to "Private."
  C)  any video hosting site.
  D)  YouTube, with the privacy settings changed to "Public" or "Unlisted."
8)  Which of the following is true when creating a targeting group for an AdWords for video campaign?
  A)  You can see estimates for views and average cost-per-view (CPV) values.
  B)  All of the listed answers are correct.
  C)  You can enable targeting groups for certain ads.
  D)  You can customize bids per TrueView ad format.
9)  An advertiser is charged for a TrueView in-display ad when a viewer:
  A)  watches the entire ad.
  B)  watches a TrueView in-stream ad after watching an in-display ad.
  C)  chooses to watch the ad by clicking a thumbnail.
  D)  shares the ad.
10)  _______ is used for AdWords for video campaigns.
  A)  Cost-per-click (CPC) bidding
  B)  Cost-per-acquisition (CPA) bidding
  C)  Cost-per-thousand-impressions (CPM) bidding
  D)  Cost-per-view (CPV) bidding
11)  What do earned actions measure?
  A)  Comments and likes.
  B)  Earned views, earned comments and earned likes
  C)  Visits on the website.
  D)  Ad views.
12)  Why is average view frequency important to measure?
  A)  All of the listed answers are incorrect.
  B)  You can see the number of conversions the ad received.
  C)  You can understand how often a single user sees your ad
  D)  You can see how engaged a viewer is with your ad
13)  Where would a call-to-action (CTA) overlay show?
  A)  All of the listed answers are correct.
  B)  Videos on your channel.
  C)  Embedded videos.
  D)  On TrueView in-display ads.
14)  With YouTube Analytics, you can track metrics on:
  A)  cost-per-channel visit.
  B)  playback locations.
  C)  YouTube session length.
  D)  TrueView ad skip rates.
15)  What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
  A)  0.2
  B)  0.11
  C)  0.02
  D)  0.09
16)  ___________ ads can show on YouTube search results before they're approved, but can't run on the Search Network and Display Network until fully reviewed and approved.
  A)  Disapproved
  B)  Paused
  C)  Approved
  D)  Eligible
17)  In which TrueView format(s) can an advertiser use a companion banner?
  A)  In-stream and in-display.
  B)  In-stream.
  C)  All of the listed answers are incorrect.
  D)  In-display.
18)  A click on a companion banner:
  A)  can direct to an external URL.
  B)  can direct to a YouTube channel.
  C)  All of the listed answers are correct.
  D)  is free of charge.
19)  Which ad rotation option cannot be used for AdWords for video campaigns?
  A)  Rotate evenly.
  B)  Optimize for views.
  C)  Optimize for conversions.
  D)  Optimize for clicks.
20)  On average, how long does it take for a video ad to get approved?
  A)  1 business day.
  B)  Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).
  C)  2 hours.
  D)  10 business days.
21)  Which should be considered when analyzing campaign performance of different TrueView video ad formats?
  A)  Quartiles only.
  B)  View-through rate (VTR) only.
  C)  View-through rate (VTR) and quartiles.
  D)  Quartiles and website clicks.
22)  Average video view duration metrics are accessible through:
  A)  The YouTube Channel watch page.
  B)  The YouTube analytics audience retention tab.
  C)  AdWords reports and uploads tab.
  D)  AdWords campaign tab.
23)  With TrueView in-display ads, advertisers can target:
  A)  The Google Display Network (GDN).
  B)  All of the listed answers are incorrect.
  C)  YouTube.
  D)  YouTube and the Google Display Network (GDN).
24)  What does linking an AdWords account to a YouTube account allow an advertiser to do?
  A)  Access additional video reporting metrics.
  B)  All of the listed answers are correct.
  C)  Create a remarketing list.
  D)  Create call-to-action (CTA) overlays.
25)  What is masthead billing based on?
  A)  A flat fee.
  B)  Impressions and clicks.
  C)  Clicks.
  D)  Impressions.
26)  With TrueView in-stream ads, an advertiser pays:
  A)  only when the viewer clicks the video.
  B)  when the viewer watches at least 30 seconds of the video or completes it.
  C)  when the viewer watches five seconds of the video.
  D)  on a cost-per-thousand-impressions (CPM) basis.
27)  Which video ads can be created with AdWords for video?
  A)  Homepage expandable masthead unit.
  B)  TrueView ads.
  C)  Engagement ads.
  D)  InVideo ads.
28)  True or False: More than one YouTube account can be linked to an AdWords account.
  A)  True
  B)  False
29)  True or False: AdWords for video ads can use private videos.
  A)  True
  B)  False
30)  _________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
31)  True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
  A)  False
  B)  True
32)  A TrueView in-display video ad needs to be:
  A)  There isn't a limit.
  B)  Approximately 2 minutes.
  C)  Less than 30 seconds.
  D)  More than 30 seconds.
33)  True or False: YouTube remarketing lists can be used with standard text ads and display ads.
  A)  False
  B)  True
34)  How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
  A)  Using Google Analytics.
  B)  Using YouTube Analytics.
  C)  By creating an AdWords conversion tracking code.
  D)  You cannot measure conversions with the in-stream format.
35)  True or False: AdWords for video is only recommended for branding.
  A)  True
  B)  False
36)  True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
  A)  False
  B)  True
37)  An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
  A)  Reservation buying.
  B)  Placement targeting.
  C)  TrueView video ads.
  D)  Interest targeting.
38)  If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
  A)  only on targeted topics.
  B)  only on targeted interest categories.
  C)  on targeted topics and interest categories.
  D)  only when targeted topics and interest categories match.
39)  _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
  A)  Companion banners.
  B)  TrueView in-display ads.
  C)  Display ads on the Google Display Network (GDN).
  D)  YouTube mastheads.
40)  ______________ is the most effective way to control the number of times a user sees an ad.
  A)  Setting a lower cost-per-view (CPV) bid at the campaign-level
  B)  Monitoring audience retention metrics with YouTube Analytics
  C)  Setting a frequency cap
  D)  Lowering bidding levels
41)  Which of the following can be targeted when building a mobile video masthead?
  A)  An iOS app.
  B)  All of the listed answers are correct.
  C)  An Android app.
  D)  m.YouTube.com
42)  Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
  A)  video ad campaigns.
  B)  bidding strategies.
  C)  cost-per-view (CPV) bidding strategies.
  D)  TrueView in-display ads.
43)  What's the maximum length a TrueView video ad can be?
  A)  1 minute, 30 seconds.
  B)  7 minutes.
  C)  There isn't a time limit.
  D)  30 seconds.
44)  ________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  A)  Contextual
  B)  Placement
  C)  Interest
  D)  Topic
45)  True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
  A)  True
  B)  False
46)  TrueView in-display ads run on:
  A)  YouTube masthead ads.
  B)  Google TV.
  C)  YouTube watch pages.
  D)  YouTube search result pages.
47)  True or False: You can use contextual targeting with AdWords for video.
  A)  False
  B)  True
48)  Which of the following remarketing lists can be used for a video campaign?
  A)  People who clicked the +1 button on the advertiser's Google+ page.
  B)  All of the listed answers are correct.
  C)  People who skipped your TrueView in-stream ads.
  D)  People who watched certain videos from the advertiser's YouTube channel.
49)  Why should a YouTube account be linked to a Google+ page?
  A)  So your video ads appear on Google+, too.
  B)  To get a "YouTube tab" on the Google+ profile.
  C)  For auto-sharing of uploads to Google+ with customized posts.
  D)  To get a "YouTube" tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.
50)  True or False: Advertisers can use call-to-action overlays (CTAs) for free.
  A)  False
  B)  True
51)  The best way to initiate a reserve buy is to:
  A)  All of the listed answers are incorrect.
  B)  Contact a Google sales representative.
  C)  Create a reservation campaign in AdWords.
  D)  Create a normal video campaign in AdWords.
52)  What are creative best practices for a TrueView in-stream ad?
  A)  Add a call-to-action (CTA) overlay.
  B)  Deliver the most important message early in the video.
  C)  Provide clear next steps that customers can take action on.
  D)  All of the listed answers are correct.
53)  True or False: Advertisers can set bids per ad format
  A)  False
  B)  True
54)  TrueView in-stream ads can appear on:
  A)  the Google Play Store.
  B)  YouTube watch pages.
  C)  YouTube mastheads.
  D)  Google search results.
55)  Which targeting methods can be used with TrueView ads?
  A)  Topics.
  B)  Remarketing.
  C)  All of the listed answers are correct.
  D)  Interest categories.
56)  What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  A)  The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
  B)  The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
  C)  The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding.
  D)  The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.
57)  Which is best practice for a successful TrueView in-stream ad?
  A)  All of the listed answers are correct.
  B)  Add a frequency cap.
  C)  Include a strong call to action so the viewer knows what to do
  D)  Use at least three different types of targeting methods to optimize the one that performs best.
58)  Which devices can the advertiser target with a mobile video masthead?
  A)  Tablets only.
  B)  Both mobile and tablets.
  C)  Android devices only.
  D)  Mobile only.
59)  How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?
  A)  By dividing the number of clicks by the number of views.
  B)  By looking at the percentage of viewers who watched the video until the last quartile.
  C)  By dividing the number of clicks by the number of impressions.
  D)  By dividing the number of views by the number of impressions.
60)  Advertisers who want to pay only when a user watches their ad should use:
  A)  Text ads.
  B)  YouTube homepage ads.
  C)  Cost-per-thousand-impressions (CPM).
  D)  TrueView in-stream ads.
61)  With a masthead, the advertiser can reserve:
  A)  The YouTube homepage.
  B)  Specific videos.
  C)  Specific channels.
  D)  All of the listed answers are correct.
62)  With AdWords for video, an advertiser can target:
  A)  Specific YouTube channels.
  B)  All of the listed answers are correct.
  C)  Websites on the Google Display Network (GDN).
  D)  Specific YouTube videos.
63)  How is a user added to a video remarketing list?
  A)  When the user purchases something from the advertiser's website.
  B)  When the user clicks the video.
  C)  When a view occurs.
  D)  After five seconds of the video.
64)  True or False: IP address exclusion is not available for TrueView campaigns.
  A)  False
  B)  True
65)  Viewers are added to an advertiser's YouTube remarketing list when they:
  A)  watch, comment, like, or share an advertiser's YouTube video.
  B)  sign in to YouTube.
  C)  set up a YouTube account.
  D)  click a text ad in Google search results.
66)  True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
  A)  True
  B)  False
67)  True or False: Advertisers can implement a remarketing tag for mastheads
  A)  True
  B)  False
68)  True or False: The standard banner size supported by YouTube is 300x250.
  A)  True
  B)  False
69)  True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
  A)  True
  B)  False
70)  Which can be done in YouTube Analytics?
  A)  Create remarketing lists.
  B)  Check the conversion volume.
  C)  Check the count of earned subscribers.
  D)  Check engagement reports.
71)  Where does the user land if they click a TrueView in-display ad?
  A)  The advertiser's YouTube watch page or channel.
  B)  The advertiser's website.
  C)  The advertiser's YouTube masthead.
  D)  The ad's destination URL.
72)  Initial remarketing list size for AdWords for video campaigns includes users from the last:
  A)  15 days.
  B)  540 days.
  C)  30 days.
  D)  You cannot include visitors from past days.
73)  An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:
  A)  add the keyword "video" to the campaign.
  B)  add a remarketing list to the campaign.
  C)  use AdWords for video.
  D)  create a Search Network with Display Select campaign.
74)  Call-to-action (CTA) overlays are compatible with: 
  A)  TrueView in-stream ads only.
  B)  any TrueView ad format.
  C)  TrueView in-display ads only.
  D)  All of the listed answers are incorrect
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