Showing posts with label google adwords exam. Show all posts
Showing posts with label google adwords exam. Show all posts

Sunday, June 21, 2015

Google AdWords Advanced Display Exam

1)  On Schedule Indicator (OSI) is:
  A)  the percent likelihood the campaign will deliver all impressions booked
  B)  the percent likelihood the campaign will deliver all clicks booked
  C)  the predicted time when the campaign will deliver all clicks
  D)  the predicted time when the campaign will deliver all impressions
2)  A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:
  A)  Ad Scheduling
  B)  cost-per-day (CPD)
  C)  Conversion Optimizer
  D)  cost-per-thousand impressions (CPM) bidding
3)  Why is it recommended to separate Display Network caompaigns from Search Network campaigns?
  A)  Separate campaigns allow for more accurate location targeting
  B)  Different campaigns settings may be more effective on different networks
  C)  Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
  D)  Higher bids required to be successful on the Google Display Network
4)  Advertisers using the Google Display Network can use the Placement Performane Report to determine:
  A)  Internet Protocol (IP) addresses of users who have seen their ad
  B)  the site URL where users have seen their ad
  C)  the frequency at which an ad is shown for a given user
  D)  country of residence of users who have seen their ad
5)  Which allows an advetiser to reach users that have previously visited the advertiser's site, and show the user relevant ads when the user visits other sites on the Google Display Network?
  A)  Remarketing
  B)  Interest Category
  C)  Placement Targeting
  D)  Topic Targeting
6)  Cost-per-thousand impressions (CPM) bidding is only available for:
  A)  accounts that are using prepay billing
  B)  campaigns that target the Google Display Network
  C)  accounts using U.S. Dollars for billing currency
  D)  campaigns that target search partner sites
7)  In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:
  A)  by requesting it from the Google representative
  B)  by logging into AdWords for Video
  C)  by requesting it from AdSense
  D)  by logging into YouTube
8)  Which feature applies to the Google Display Network, but not the Google Search Network?
  A)  Language targeting
  B)  Frequency capping
  C)  Location targeting
  D)  Cost-per-click (CPC) bidding
9)  An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:
  A)  decrease the cost-per-click bid
  B)  target a specific demographic
  C)  increase the campaign's budget
  D)  decrease the campaign's budget
10)  An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:
  A)  can appear multiple times on a page to reinforce the advertiser's message
  B)  can fill in the gaps of niche and mass-marketed sites using AdWords targeting options
  C)  offer the ability to infinitely loop animated image ads
  D)  will show on all ad networks and will reinforce the advertiser's message
11)  An advertiser who sells Java coffee beans has added the keyword 'Java' to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?
  A)  Add negative keywords like "programming" or "Javascript"
  B)  Add the negative keyword 'Java' to the ad group so that the ad will stop appearing on JavaScript sites
  C)  Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
  D)  Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report
12)  An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?
  A)  Bid Optimizer
  B)  Frequency Capping
  C)  Ad Rotation
  D)  Ad Scheduling
13)  Frequency capping limits the number of times
  A)  your ads appear to the same person on the Search network
  B)  your ads appear to the same person on the Display network
  C)  your ads appear to users with the same IP address
  D)  your ads appear during the designated days and hours that you set
14)  When planning a campaign, the first thing that an advertiser should think about should be:
  A)  the tools available to build a display ad
  B)  the tools available to optimize the campaign
  C)  the advertiser's daily budget
  D)  the advertiser's goals
15)  What is the best definition of Google display advertising?
  A)  image ads that appear on the Google Display Network
  B)  image ads that appear on Display Network pages or search results
  C)  Non-text ads that use images, Flash, video, or other technologies, and appear alongside Display Network sites or search results on the Google homepage
  D)  Non-text ads that use images, Flash, video, or other technologies, and appear alongside Display Network sites or search results on the publisher content
16)  View-through conversions are only available to:
  A)  advertisers that have implemented Conversion Optimizer
  B)  advertisers that have implemented Conversion Tracking
  C)  advertisers that have opted into the Search Network
  D)  advertisers that are using AdWords for Video
17)  True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are a fixed a price
  A)  FALSE
  B)  TRUE
18)  Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?
  A)  Set a separate Display Network bid at the ad group level
  B)  Allocate budget and control spend more effectively across campaigns
  C)  Exclude irrelevant placements and categories
  D)  Set specific maximum cost-per-click (CPC) bids for automatic placements
19)  True or False: When an advertiser edits an ad extension, all the performance statistics are lose
  A)  FALSE
  B)  TRUE
20)  When optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:
  A)  increase overall impressions for the ad
  B)  improve the Quality Score of the ad on all Google properties
  C)  identify the traffic to your website that was generated by AdWords ads
  D)  set expectations for users who are in various stages of the buying cycle
21)  An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:
  A)  run a Placement Performance report
  B)  enable conversion tracking
  C)  run a Reach and Frequency report
  D)  utilize the 'Playbacks through 50% of video' reporting feature
22)  When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality Score:
  A)  improves for that placement because the clickthrough rate (CTR) increases
  B)  is not affected because the clicks are automatically filtered out by Google's Invalid Click technology
  C)  improves for that placement because the cost-per-thousand impressions (CPM) bid decreases
  D)  is not affected because CTR is not a factor with CPM bidding
23)  Managed placements allow advertisers to:
  A)  give Google the ability to select placements for them and set industry appropriate bids
  B)  bid differently for specific placements on the Google Display Network
  C)  target relevant placements across the entire Google Display Network based on their keyword lists
  D)  exclude a specific ad unit on a network page where there are multiple ad units
24)  True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords
  A)  TRUE
  B)  FALSE
25)  An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google's Ad gallery as opposed to other tools?
  A)  The Ad gallery will allow the advertiser to easily create and change creative messaging
  B)  Standard templates with the Ad gallery ensure that ads blend into the color scheme of any website
  C)  The Ad gallery allows the flexibility to include as much or as little as the advertisements necessary
  D)  Ads built with the Ad gallery tend to have lower costs-per-click (CPCs) than ads built with other tools
26)  Advertisers might choose to advertise on YouTube if their goal is to:
  A)  reach mobile users looking for a nearby product or service
  B)  target a specific demographic using sound or motion
  C)  drive sales to their online store
  D)  reach customers looking for products or service using search
27)  When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:
  A)  keyword-targeted ad will be the only ad to appear in the ad unit
  B)  keyword-targeted ad will appear above the placement-targeted ad
  C)  placement-targeted ad will be the only ad to appear in the ad unit
  D)  placement-targeted ad will appear above the keyword-targeted ad
28)  What type of video ads can be created with AdWords for video?
  A)  Homepage masthead unit
  B)  In-video Ads
  C)  Homepage expandable masthead unit
  D)  TrueView video ads
29)  Which video format is charged using cost-per-view (CPV) pricing?
  A)  Homepage Masthead Unit
  B)  Homepage Expandable Masthead Unit
  C)  TrueView Video Ads
  D)  InVideo Ads
30)  How long should advertisers wait after creating a new display campaign before analyzing its performance?
  A)  1 month
  B)  2-3 weeks
  C)  2-3 days
  D)  1 week
31)  A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
  A)  the entire new line of non-stick cookware
  B)  all non-stick cookware sold on the site
  C)  all cookware sold on the site
  D)  a specific pan within the new line
32)  Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
  A)  Group placements with similar themes into the same ad group
  B)  Move automatic and managed placements into separae ad groups
  C)  Create a separate ad group for each placement
  D)  Group all placements together into a single ad group
33)  An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
  A)  Set bids at the ad group or campaign levels
  B)  Choose websites tha represent a variety of themes
  C)  Set individual bids for each website selected
  D)  Create a campaign for each website
34)  With Click-to-Play videos, a best practice is to:
  A)  use an opening image that feels commercial
  B)  keep the video to around 4 minutes
  C)  use a call-to-action in the opening image
  D)  save the key message until the last 10 seconds of the video
35)  The Ad Gallery allows advertisers to:
  A)  download and edit display ads created by third party developers
  B)  edit and manipulate images and video footage to be used in their display ads
  C)  create display ads to be used in any online or offline format
  D)  use templates to create display ads at scale
36)  Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
  A)  Position Preference
  B)  IP Exclusion Tool
  C)  Conversion Tracking
  D)  Keyword diagnosis
37)  Frequency capping gives advertisers the ability to specify a limit to the number of:
  A)  clicks for all users
  B)  impressions for all users
  C)  impressions for a unique user
  D)  clicks for a unique user
38)  For an advertiser focused on branding, what are the key success metrics?
  A)  Conversion Rate
  B)  Clicks and Impressions
  C)  Cost-per-conversion
  D)  Reach and Frequency
39)  Which report is helpful when using Site and Category Exclusions?
  A)  Campaign Report
  B)  Ad Group Report
  C)  Placement Report
  D)  Keyword Report
40)  Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
  A)  Video ads
  B)  Display Ads
  C)  Rich media ads
  D)  Text ads
41)  Which would contribute to a higher Quality Score for a display ad?
  A)  High maxium cost-per-clicks (CPCs)
  B)  Fast landing page load time
  C)  Testing all image ad sizes
  D)  High number of impressions
42)  An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on YouTube?
  A)  Create a 160x600 ad and add YouTube specific keywords to the ad group
  B)  Select specific user-generated content on YouTube where the ads will appear
  C)  Select youtube.com or specific sections within YouTube where the ads will appear
  D)  Create a campaign that targets other video sites on the Google Display Network
43)  An advertiser creates a display ad with the Ad gallery. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
  A)  Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes
  B)  Target placements that only accept ads in the sizes that display the content properly
  C)  Allow all ad sizes to show on all placements
  D)  Create new display ads that will work well with the ad sizes that are not working properly
44)  An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no subtitles. The advertiser is already promoting the film heavily in France trough a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select? - See more
  A)  Set language targeting options for the campaign containing the ads for the film
  B)  Change the AdWords account language setting to French during setup
  C)  Target specific YouTube localized domains
  D)  Changed the managed placements to French
45)  Which is a benefit of using display advertising with Google to build brand awareness?
  A)  Accurate forecasts of clicks and impressions
  B)  Consistent performance from day-to-day
  C)  Higher clickthrough rates (CTR) than on Google Search
  D)  Expansive network of diverse sites
46)  Ads are more likely to be contextually relevant with th sites they're on using:
  A)  Placement Targeting
  B)  Interest Category Targeting
  C)  Topic Targeting
  D)  Remarketing
47)  An advertiser who purchases a YouTube homepage masthead ad pays a:
  A)  cost-per-day (CPD) determined by an auction
  B)  fixed cost-per-day (CPD)
  C)  fixed cost-per-thousand impressions (CPM)
  D)  cost-per-thousand impressions (CPM) determined by an auction
48)  In terms of number of queries, YouTube is the:
  A)  2nd largest search engine on the web
  B)  3rd largest search engine on the web
  C)  5th largest search engine on the web
  D)  10th largest search engine on the web
49)  If a display ad has been disapproved, how does an advertiser submit a request for another review?
  A)  Click the "re-review display ad" button in AdWords
  B)  Send a note to adwords-support@google.com
  C)  Click the "re-review text ad" button in AdWords
  D)  Save the edited ad or upload a new ad in AdWords
50)  Which of the following metrics is typically most important in measuring a direct response advertiser's performance on the Google Display Network?
  A)  Clicks
  B)  Impressions
  C)  Conversions
  D)  Cilckthrough Rate (CTR)
51)  Display inventory on the Google Display Network can come from AdSense or:
  A)  Right Media
  B)  AdWords
  C)  Teracent
  D)  The DoubleClick Ad Exchange
52)  Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?
  A)  Reach and Frequency
  B)  Placement Performance
  C)  Ad Performance
  D)  Impression Share
53)  If an advertiser chooses to run ads in image or video formats, Google will:
  A)  display these ads on the Google Search Network
  B)  Display these ads on the Google Display Network
  C)  charge an additional fee to serve these ads
  D)  require that cost-per-thousand impressions (CPM) bidding be used
54)  When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
  A)  Conversion
  B)  Click
  C)  Viewthrough
  D)  Impression
55)  John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?
  A)  User behavior has changed on the videos or channel being targeted
  B)  The Quality Score of the campaign has increased
  C)  There was in increase in searches performed on Google on keywords that John has placed bids
  D)  John's "Search Campaign" hit the daily budget
56)  True of False: An advertiser can target mobile apps via AdWords
  A)  FALSE
  B)  TRUE
57)  True or False: An advertiser can target YouTube homepage on mobile devices via AdWords
  A)  TRUE
  B)  FALSE
58)  Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?
  A)  Keyword Planner
  B)  Display Campaign Optimizer
  C)  Conversion Optimizer
  D)  Display Planner
59)  An ad's Quality Score on the Google Display Network will affect:
  A)  the Quality Scores for the keywords in that ad group
  B)  the Quality Score for the same ad on Google and the Google Search Network
  C)  The Display Network partners on which the ad is eligble to show
  D)  whether an ad is eligible to enter the ad auction
60)  Which allows advertisers to see which sites referred visitors with the most time spent on site?
  A)  Display Planner
  B)  Google Analytics
  C)  Ad Planner
  D)  Keyword Planner
61)  Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna?
  A)  Cost-per-view (CPV)
  B)  Cost-per-click (CPC)
  C)  Cost-per-day (CPD)
  D)  Cost-per-impression (CPM)
62)  Which is a benefit of using the Ad gallery to create an image ad?
  A)  Automatically adjust image content based on campaign performance
  B)  Automatically create image ads from existing text copy
  C)  Ability to extend reach of a display campaign to Google search partners
  D)  Ability to choose from pre-existing design templates
63)  What is a best practice for building ads using the Ad gallery?
  A)  Use multiple, small images
  B)  Use the same template for all ads
  C)  Add a visible display URL
  D)  Create a text-heavy ad
64)  Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?
  A)  Image ads do not perform as well on the Google Display Network
  B)  It ensures one of the ad formats will win the auction and show on a publisher site
  C)  It ensures maximum coverage, as some publishers do not accept all ad formats
  D)  Text ads do not perform as well on the Google Display Network
65)  With TrueView in-stream, an advertiser pays:
  A)  after the viewer sees 5 seconds of the video
  B)  after the viewer watches for at least 30 seconds or to the end of the video
  C)  on a CPM basis
  D)  only when a viewer chooses to watch the video
66)  True of False: Video search behavior is different than traditional searching behavior
  A)  TRUE
  B)  FALSE
67)  Which automatically optimizes both targeting and bidding to help find additional conversions for Display Network campaigns?
  A)  Ad Preview and Diagnosis tool
  B)  Display Planner
  C)  Display Campaign Optimizer
  D)  Google Analytics
68)  An advertiser who wants to target specific categories of video content on the Google Display Network should:
  A)  add the keyword 'video' to the campaign
  B)  target the Search Network
  C)  add a click-to-play video ad to the campaign
  D)  use the AdWords for Video Tool
69)  Which bidding option is best suited for an advertiser focused on branding goals?
  A)  Effective cost-per-thousand impressions (eCPM)
  B)  Cost-per-click (CPC)
  C)  Cost per acquisition (CPA)
  D)  Cost-per-thousand impressions
70)  Frequency capping limits the number of times
  A)  your ads appear to the same person on the Search Network
  B)  your ads appear to the same person on the Display network
  C)  your ads appear during the designated days and hours that you set
  D)  your ads appear to users with the same IP address
71)  Where do the majority of AdWords ads on YouTube appear?
  A)  Contest pages
  B)  YouTube homepage
  C)  Watch Pages
  D)  Event pages
72)  Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?
  A)  Google Analytics
  B)  Display Campaign Optimizer
  C)  Keyword Planner
  D)  Display Planner
73)  An advertiser selling airline tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her new website. This ad will:
  A)  be disapproved because it mimics a function the ad cannot perform
  B)  be resized on the Display Network because it lacks animation elements
  C)  perform poorly on the Display Network because it will frustrate users
  D)  perform well on the Display Network because it contains relevant information
74)  If a display ad appears "above the fold," this means that the ad:
  A)  can be viewed in the upper portion of the page without scrolling
  B)  will appear at the top of each page of the website
  C)  takes up more than 20% of the webpage
  D)  will appear anywhere on the front page of the website
75)  Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?
  A)  Create one ad group targeted to both "Display - Remarketing" and "Search - Product Listings"
  B)  Create two campaigns: one targeted to "Display - Remarketing" and the other targeted to "Search - Product Listings"
  C)  Create one campaign targeted to both "Display - Remarketing" and the other targeted to "Search - Product Listings"
76)  For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
  A)  clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser's landing page
  B)  Quality Score of keywords across all campaigns and all ad groups
  C)  Quality Score of all campaigns and regional targeting settings
  D)  CTR of the ad and the relevance of the ad and keywords to the publisher's site
77)  Which is the best type of campaign for advertisers to target a set of specific sites they've chosen?
  A)  Demographic targeting
  B)  Keyword contextual targeting
  C)  Placement targeting
  D)  Category targeting
78)  The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:
  A)  both cost-per-click (CPC) and cost-per-acquisition (CPA)
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Google AdWords Fundamentals Exam

1)  An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
  A)  generate many clicks and conversions
  B)  generate many impressions and very few conversions
  C)  contain more than two words in the phrase
  D)  contain words that are duplicated in a display campaign
2)  What is a benefit of online advertising with Google AdWords?
  A)  Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  B)  Ads can include up to 50 characters for the first three lines of ad text
  C)  Ads are displayed to users who are searching for a particular product of service
  D)  Advertisers can pay to place their websites in the natural search results
3)  It is beneficial to create multiple ad groups in order to:
  A)  opt specific ad groups into various Google networks
  B)  break up keywords and ads into related themes
  C)  set different budgets for each ad group
  D)  pause specific keywords if they are not performing well
4)  Which AdWords settings are specified at the account level?
  A)  A daily budget and a set of keywords and placements
  B)  Network distribution preferences and a set of keywords
  C)  A unique email address, a password, and billing information
  D)  Location targeting, cost-per-click (CPC) bids, and match types
5)  An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?
  A)  Language targeting
  B)  Regional targeting
  C)  Ad scheduling
  D)  Demographic targeting
6)  Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
  A)  Repeat the keyword as many times as possible in the ad text.
  B)  Delete the keyword and add the keyword to the campaign again
  C)  Modify the ad associated with that keyword to direct to a highly-relevant landing page
  D)  Increase the daily budget for the campaign in which the keyword is located
7)  An advertiser who decides to edit the location targeting of an ad can do this at the:
  A)  ad group level
  B)  keyword level
  C)  campaign level
  D)  account level
8)  If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?
  A)  None of these options is correct
  B)  Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
  C)  Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
  D)  Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
9)  An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
  A)  Improve Quality Score and increase cost-per-click (CPC)
  B)  Decrease cost-per-click (CPC) and increase daily budget
  C)  Decrease cost-per-click (CPC) and decrease daily budget
  D)  Improve Quality Score and decrease cost-per-click (CPC)
10)  To determine which ad language to target to a user, the AdWords system refers to that users:
  A)  Chrome Browser setting
  B)  operating system language
  C)  home countrys language
  D)  Google interface language setting
11)  Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
  A)  Accelerated
  B)  Optimized
  C)  Scheduled
  D)  Standard
12)  An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
  A)  an ad group specific to the product line with a higher daily budget
  B)  additional text ads that specifically feature the product line
  C)  a campaign with a separate daily budget specific to the product line
  D)  an ad group specific to the product line with targeted ad text
13)  Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
  A)  Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
  B)  Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
  C)  Managed placements would be used to target specific sites you had selected as being important to oyur client.
  D)  Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
14)  Which line of ad text would be disapproved based on Googles advertising policies?
  A)  Want fast results?
  B)  Free shipping
  C)  Best deals- click here
  D)  Fast, easy, effective
15)  How do managed placements on the Display Network work?
  A)  Advertisers can guarantee placement on prominent and popular sites.
  B)  Advertisers manually select the desired sites on which their ads may appear
  C)  Keywords are used to place ads next to content that matches the ad.
  D)  Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
16)  According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?
  A)  All of these answers are correct
  B)  Ads can not contain words that are not directly related to the keyword that the ad is targeting
  C)  Ads cannot use exclamation points (!) or question marks (?).
  D)  Ads cannot use call-to-action phrases such as "click here" or "See this site"
17)  Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?
  A)  Ads can not simulate email inbox notifications or fake "friends/crush" requests.
  B)  Ads can not contain that amount of characters
  C)  Ads can not contain the phrase "See more!"
  D)  Ads can not contain exclamation points (!).
18)  Which formula does Google use to rank keyword-targeted ads on Google Search
  A)  (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
  B)  Maximum cost-per-click (CPC) bid x Quality Score
  C)  (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  D)  Maximum cost-per-click (CPC) bid only
19)  When resetting a password in AdWords, what should a user keep in mind?
  A)  The new password is now required to access all other Google products with the affected Google Account log-in.
  B)  The new password will work for AdWords and the old password will work for other Google products.
  C)  The user will need to enable 2-factor authentication in order to access their account from any location
  D)  The password will need to be reset separately on other Google products that share the Google Account log-in
20)  A keyword with very low clickthrough rate (CTR) will usually receive:
  A)  more impressions on the Google Display Network
  B)  impressions only on the Google Search Network
  C)  a low average cost-per-click (CPC) on Google search.
  D)  a low Quality Score on the Google Search Network
21)  Adding placements to an ad group
  A)  negatively affects the Quality Score for search
  B)  does not affect the Quality Score for search
  C)  improves the Quality Score on Google
  D)  improves the Quality Score for search
22)  In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
  A)  the quality of your image
  B)  the quality of your landing page
  C)  the maximum CPC of the keyword that triggered an ad.
  D)  your daily budget
23)  By adding managed placements to a Display Network campaign - you can show your ad:
  A)  on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
  B)  on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
  C)  on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
  D)  on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
24)  A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
  A)  change the access levels of other users.
  B)  delete the account
  C)  invite others to access the account.
  D)  see average cost-per-click (CPC) costs.
25)  What happens when an advertiser sets a daily budget lower than the recommended amount, using the "Standard" delivery method?
  A)  Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.
  B)  Ads will show each time a user searches on the advertisers keywords, but only during specified time periods
  C)  Ads will not show every time a user searches on the advertisers keywords
  D)  Ads will never show when a user searches on the advertisers keywords
26)  The maximum cost-per-click (CPC) bid is the:
  A)  amount an advertiser is required to pay to achieve top ad position
  B)  actual amount an advertiser pays for each click on an ad
  C)  most an advertiser is willing to pay for each click on an ad
  D)  amount an advertiser must pay to outbid competitors
27)  If an advertiser improves the Quality Score of a keyword, this keyword may:
  A)  receive fewer impressions on the Search Network
  B)  automatically reset its match type to Broad
  C)  earn the ad a higher average position
  D)  be more likely to appear in bold when displayed in an ad
28)  You can use Display Planner to:
  A)  see which images and text ads within your campaign are performing best on the specific websites you are targeting
  B)  run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
  C)  see potential webpages where your ad can appear based on your keywords
  D)  managed CPC bids for contextual campaigns within your account
29)  When sitelinks are set at both the campaign and ad group level, which will be displayed?
  A)  Sitelinks at the ad group level
  B)  Sitelinks with the highest ad rank
  C)  Sitelinks related to the query searched
  D)  Sitelinks from both the campaign and ad group
30)  Which formula represents how Ad Rank is determined on Google search?
  A)  Popularity of the website being advertised
  B)  Historic average position of each ad
  C)  Maximum cost-per-click (CPC) multiplied by Quality Score
  D)  How much an advertiser is willing to spend each day
31)  An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
  A)  The profit derived from a paid click
  B)  The bids of the next closest competitor
  C)  The cost of the bid
  D)  The Quality Score of the keyword
32)  What should an advertiser use to organize ad groups?
  A)  Common themes
  B)  Number of words per keyword
  C)  Maximum cost-per-click (CPC)
  D)  Location targeting
33)  Advertisers on Google search accrue cost in AdWords when:
  A)  users click on their ads
  B)  their ads appear on the Google search page
  C)  the user completes a purchase
  D)  they register a conversion using Conversion Tracking
34)  A primary benefit of location targeting is that advertisers can:
  A)  choose to target a specific Google domain
  B)  target any combination of countries, territories, and regions
  C)  target specific users who have already visited their site
  D)  choose to only target websites based in a specific region or territory
35)  You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer
  A)  Whether your payment method is credit or debit
  B)  The number of tracking codes installed on your website
  C)  The number of websites on the internet
  D)  The volume of traffic available for the keywords you are targeting
36)  What is the impact of poor landing page quality on an ad group?
  A)  The keywords in the ad group will be paused
  B)  The ads in the ad group will be disapproved due to low Quality Score
  C)  The keywords in the ad group will have a lower Quality Score.
  D)  The entire campaign will be paused
37)  With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call, or newsletter sign-up - we may:
  A)  Automatically adjust your daily budget to serve less ads on Google Display Network pages.
  B)  Use data from the Display Network auction to revise the cost of your Search ads
  C)  Automatically reduce your cost-per-click bids on the Google Display Network
  D)  Send notification that your bids should be adjusted
38)  Quality Score and Ad Rank are calculated:
  A)  Every time your ad is eligible to serve on a Display Network page
  B)  Every time someone does a search that triggers your ad
  C)  A few times a day, based on your ad scheduling settings
  D)  Every time you change your CPCs within your account
39)  On the Display Network, all keywords are considered broad match only. This means that you do not need to:
  A)  Include location targeting to narrow the reach of your ads
  B)  Include plurals, misspellings, and other variants of your keywords
  C)  Include negative keywords to refine your placement
  D)  manage your keyword performance at the ad group level
40)  Higher Quality Scores typically lead to:
  A)  higher costs and lower ad positions
  B)  lower costs and better ad positions
  C)  less overall impressions
  D)  faster delivery of daily budget
41)  An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
  A)  Assign unique keyword URLs to each keyword
  B)  Evaluated the site design for improvements
  C)  Add negative keywords to the ad group
  D)  Add more relevant keywords to the ad group
42)  Ad groups should be used to:
  A)  organize your ads by a common theme, such as the types of products or services you want to advertise
  B)  manage your daily budget according to which keywords are a priority
  C)  control delivery of your ads so that they appear only to users in a specific geographic location
  D)  control the specific sites that your ad will be targeted to on the Google Display Network.
43)  When setting up an AdWords account, choose your currency and permanent time zone carefully because:
  A)  time zone and currency will impact ad position
  B)  these cannot be changed once you have set up your account
  C)  ads are only served in countries using the same currency as your account
  D)  by default, ads are only served in the same time zones as indicated in your account
44)  Which are required components of an ad group running on the Search Network?
  A)  Frequency capping, daily budget, ad scheduling
  B)  Placements, keywords, network targeting
  C)  Default bid, position preference, placements
  D)  Text ad, keywords, default bid
45)  Which is a factor that Google uses to target ads to users based on physical location?
  A)  Language preferences
  B)  Internet Protocol (IP) address
  C)  Operating system
  D)  Telephone number
46)  Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the "preferences" page. This user may see ads targeted to:
  A)  English speakers in the United States
  B)  Russian speakers in Germany
  C)  English speakers in Russia
  D)  Russian speakers in the Czech Republic
47)  Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
  A)  Create a dedicated campaign for each mobile device targeted
  B)  Use the same bids across all devices
  C)  Enable a bid adjustment to bid more aggressively on mobile devices
  D)  Enable a bid adjustment to bid less aggressively on mobile devices
48)  Which is a benefit of Manager Defined Spend (MDS)?
  A)  Automatic bidding adjustments for Conversion Optimizer users
  B)  Control over managed account budgets for My Client Center (MCC) account-users
  C)  Advanced permissions control for billing preferences in multi-user accounts
  D)  Payment flexibility for accounts currently on prepay billing
49)  A benefit of My Client Center (MCC) is the:
  A)  increased Quality Score enjoyed on shared keywords
  B)  dashboard that provides summaries of statistics for all client accounts
  C)  ability to link multiple accounts with Google Analytics
  D)  ability to edit campaign settings across multiple accounts simultaneously
50)  Which is a best practice for creating effective ad text?
  A)  Use a home page for every URL
  B)  Include prices, promotions, and exclusives
  C)  Use the same ad text for every ad in the ad group
  D)  Use multiple exclamation points to grab attention
51)  A My Client Center (MCC) account functions primarily as:
  A)  a separate AdWords account with its own keywords and campaigns
  B)  a dashboard that allows clients view-only access to AdWords reports
  C)  an umbrella account that allows for access to individual accounts with a single log-in.
  D)  a bid management system for AdWords clients managed by resellers and agencies
52)  An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
  A)  determine the target return on investment (ROI) for a given ad group
  B)  impact the time of day that the ads are eligible to show
  C)  restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
  D)  impact search results and cost-per-click (CPC) on the Google Display Network
53)  It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:
  A)  choose effective CPC bids
  B)  secure an effective daily budget
  C)  create compelling ad text
  D)  choose effective language targeting
54)  The Opportunities tab with AdWords can be used to:
  A)  Create and edit campaigns, ads, keywords, and campaign settings
  B)  See an overview of how your campaigns are performing
  C)  Find account reporting tools that will help you manage your daily budget
  D)  Find keyword, bid, and budget ideas that can help improve your campaign performance
55)  A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
  A)  Portuguese
  B)  Spanish
  C)  Bilingual
  D)  English
56)  Why should you avoid adding duplicate keywords across ad groups?
  A)  Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs
  B)  None of these options are correct
  C)  Identical keywords are not allowed in AdWords and your ads will be disapproved
  D)  Identical keywords compete against each other, and the better-performing keyword triggers your ad.
57)  Which best describes keyword contextual targeting?
  A)  Ads are targeted to groups of websites based on their site categories
  B)  Themes of selected placements determine related websites where ads will appear
  C)  Ads are targeted only to websites related to specific businesses
  D)  Themes of keywords are matched to relevant content on websites where ads will appear
58)  An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
  A)  also appear in the ad text
  B)  have low maximum cost-per-click (CPC) bids
  C)  appear in another campaign within the account
  D)  appear in a users search query
59)  Quality Score on Google search is evaluated
  A)  every 48 hours
  B)  Every time someone does a search that triggers your ad
  C)  none of these answers is correct
  D)  every 24 hours
60)  The main goal of automatic cost-per-click (CPC) bidding is to
  A)  generate as many clicks as possible within an advertisers target budget
  B)  achieve the target ad position specified by the advertiser
  C)  generate as many conversions as possible within an advertisers target budget
  D)  achieve the target average CPC specified by the advertiser
61)  Location extensions can:
  A)  help show product information in a visual manner within your ad unit
  B)  help exclude locations where you do not have available stores.
  C)  help reduce your CPC bids depending on the location of a user
  D)  help nearby consumers find or call your nearest storefront
62)  Which can be controlled at the ad-group level of an AdWords account?
  A)  Daily budget
  B)  Placements
  C)  End dates
  D)  Geographic targeting
63)  Which is a benefit of AdWords for search marketing?
  A)  Increase position in organic search results
  B)  Acquire potential qualified customers
  C)  Understand how customers navigate websites
  D)  Collect contact information automatically from potential customers
64)  When a campaign is showing as "Pending" within AdWords, it is:
  A)  Inactive because it is past its scheduled date
  B)  Active, but showing ads only occasionally due to budget constraints
  C)  Inactive because your prepaid account balance has run out
  D)  Inactive but scheduled to begin at a future date
65)  Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
  A)  the number of relevant Display Network placements
  B)  their campaigns daily budget recommendations
  C)  the clickthrough rate (CTR) of their ads
  D)  the amount of impressions served
66)  If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
  A)  has used CPM pricing before
  B)  is only opted into the Google Display Network
  C)  has never used CPM pricing before
  D)  is only opted into the Google search and the Search Network
67)  Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
  A)  Payment options available
  B)  Competitors cost-per-clicks (CPCs)
  C)  Website load time
  D)  Target market
68)  By monitoring ad campaign performance, an advertiser may obtain the information needed to:
  A)  create additional AdWords accounts for low-performing keywords
  B)  create duplicate ad groups with identical keywords and different ad variations
  C)  compare campaign performance to that of individual competitors
  D)  determine if campaigns are meeting overall marketing and conversion goals
69)  What type of bidding method is used to manage image ads on the Google Display Network?
  A)  CPA
  B)  CPM only
  C)  CPC only
  D)  CPM and/or CPC
70)  What happens as a result of a search campaign consistently meeting its daily budget?
  A)  Accelerated ad delivery
  B)  Higher average cost-per-clicks (CPCs)
  C)  Fewer sites targeted at once
  D)  Missed potential ad impressions
71)  What best describes Enhanced Cost-Per-Click (ECPC)
  A)  ECPC is a separate bid set for ad groups using the Conversion Optimizer
  B)  ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
  C)  ECPC is a Quality Score boost for advertisers using ad extensions
  D)  ECPC is the discount applied to your Max CPC to determine actual CPC
72)  Grouping similar keywords together in an ad group will:
  A)  ensure that the ads and keywords in that ad group are approved
  B)  allow an advertiser to creae ads relevant to those keywords
  C)  keep an advertisers average cost-per-click (CPC) within a narrow range
  D)  allow an advertiser to use only broad match keywords
73)  If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group, AdWords will:
  A)  automatically try to show the best performing ad more often
  B)  automatically increase your quality score based on the average CTR of the ad group
  C)  automatically serve the ad with the highest maximum CPC the most often
  D)  automatically lower your bids according to your CPA goal
74)  You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
  A)  You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
  B)  You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
  C)  You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
  D)  You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
75)  With social extensions, how are +1s calculated for your ad and Google+ page
  A)  Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
  B)  Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
  C)  Only +1s from your Google+ page are showing in the count that is visible on your ad
  D)  Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
76)  Which potential factor does Google use to calculate a search campaigns recommended daily budget?
  A)  Impressions
  B)  Conversions
  C)  Transactions
  D)  Placements
77)  A lower CPA does not necessarily indicate higher profit. Why?
  A)  A lower CPA may be due to changes in CPC bidding
  B)  A lower CPA may also have lower sales volume, reducing overall profit
  C)  A lower CPA may be due to additions in negative keywords
  D)  A lower CPA may be due to changes in network distribution
78)  Which best describes the "Optimize" ad rotation setting in AdWords?
  A)  The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
  B)  The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
  C)  The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
  D)  The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
79)  In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
  A)  a CPM
  B)  an effective CPM
  C)  an effective CPM conversion
  D)  a CPM conversion
80)  Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
  A)  AdWords budgets can only be set once annually and require a fixed commitment
  B)  Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
  C)  Online campaigns generate clicks, whereas other channels generate exposure
  D)  Budgets cannot be applied to online campaigns due to constant changes in traffic
81)  Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?
  A)  By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
  B)  By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
  C)  None of these options are correct
  D)  By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should
82)  You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
  A)  It can help direct traffic to different landing pages to discover which performs best
  B)  It can help aim for a desired average position during testing
  C)  It can help limit your costs and exposure while profitability is achieved
  D)  It can help limit exposure to only the geographical areas you support
83)  When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
  A)  List suggestor
  B)  Ad experiments
  C)  Placement performance report
  D)  Keyword aggregator
84)  You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
  A)  TrueView video formats
  B)  YouTube homepage ads
  C)  Click-to-Play video ad formats
  D)  CPM Video ad formats
85)  How often does the AdWords system run an auction to decide which ads to show on the Google search page
  A)  Every time a user enters a search query
  B)  Once every 24 hours for a given keyword
  C)  Every time a new advertiser adds a keyword to an account
  D)  Once every two hours for a given keyword
86)  Which is one characteristic of the "Accelerated" delivery method?
  A)  Ads are shown above the search results as well as to the right of the search results
  B)  Ads are shown when users search on relevant variations of keywords in the campaign
  C)  Ads are only shown when there is a higher likelihood that users will click on them
  D)  Ads are shown as frequently as possible until the budget is exhausted
87)  If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?
  A)  1.01
  B)  0.5
  C)  0.51
  D)  1
88)  Which is a benefit of search advertising with Google AdWords?
  A)  Ability to pay for specific placement in top ad positions
  B)  Extended reach to search partners
  C)  Better position in natural search results
  D)  Ability to view competitors bids for keywords
89)  An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
  A)  Cost-per-thousand impressions (CPM)
  B)  Automatic cost-per-click (CPC)
  C)  Manual cost-per-click (CPC)
  D)  Cost-per-Acquisition (CPA)
90)  Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
  A)  Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
  B)  Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
  C)  Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
  D)  Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
91)  Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?
  A)  Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
  B)  Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
  C)  Add demographic and age targeting to show ads to people in this audience
  D)  Set up a remarketing list to show ads to women who have previously visited your client's website
92)  Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?
  A)  Clickthrough rate (CTR)
  B)  Converted clicks
  C)  Impressions
  D)  Conversion rate
93)  When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
  A)  Cost-per-thousand impressions (CPM)
  B)  Cost-per-acquisition (CPA)
  C)  Automatic cost-per-click (CPC)
  D)  Manual cost-per-click (CPC)
94)  Your client wants to improve her ad position. What would you recommend?
  A)  Improve the ad quality and increase bid amount
  B)  Add more keywords and increase daily budget
  C)  Improve Quality Score and decrease bid amount
  D)  Make the ad headline longer and more descriptive
95)  Which client would you advise to advertise on the Google Search Network?
  A)  Jim, who wants to reach people on social networks interested in poetry
  B)  Suzy, who wants to reach people browsing travel websites about China
  C)  Bill, who wants to reach people looking for plumbing services
  D)  Carol, who wants to reach people watching YouTube videos
96)  When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?
  A)  Add the terms as exact match keywords
  B)  Add the terms as phrase match keywords
  C)  Add the terms as negative keywords
  D)  Add the terms as keywords
97)  An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?
  A)  Test different cost-per-click (CPC) bids
  B)  Test only one version of your ad text
  C)  Lower the cost-per-click (CPC) bids and increase the budget
  D)  Delete keywords that are generating the most clicks
98)  Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?
  A)  Use target search page location to help get your client's ads to the top of mobile search page results
  B)  Set a mobile bid adjustment to increase bids for searches on mobile devices
  C)  Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  D)  Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
99)  Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?
  A)  "Display Network only - All features"
  B)  "Shopping"
  C)  "Search Network only - All features"
  D)  "Search Network only - Standard"
100)  Which of these metrics is especially important to clients who are running a branding campaign?
  A)  Clickthrough rate (CTR)
  B)  Average cost-per-click (avg. CPC)
  C)  Impressions
  D)  Phone call conversions
101)  On the Google Display Network, your ad is eligible to show on a webpage if your:
  A)  keywords match that webpage's content
  B)  ad text matches that webpage's content
  C)  landing page matches that webpage's content
  D)  website matches that webpage's content
102)  When reviewing your client's Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
  A)  Maximize clicks
  B)  Enhance cost-per-click (CPC)
  C)  Target return on ad spend (ROAS)
  D)  Target search page location
103)  Keyword Planner can help you buildl a new Search Network campaign by:
  A)  organizing potential placements into ad groups
  B)  suggesting landing pages for your ads
  C)  multiplying keyword lists together
  D)  creating new ads based on your keywords
104)  Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
  A)  A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
  B)  A call-to-action like "Visit our gym now"
  C)  Add a promotion like "20% off fitness classes"
  D)  Add a call-to-action like "Sign up for a free trial"
105)  If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
  A)  sitelink extensions
  B)  previous visit extensions
  C)  callout extensions
  D)  location extensions
106)  A standard AdWords text ad is made up of:
  A)  a display URL and description text
  B)  a headline, image, and description text
  C)  a headline and description text
  D)  a headline, a display URL, and description text
107)  Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
  A)  Remarketing 
  B)  Keywords
  C)  Topics
  D)  Placements
108)  An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
  A)  The profit dervied from a paid click
  B)  The bids of the next closest advertiser
  C)  The average profit per conversion
  D)  The Quality Score of the keyword
109)  Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
  A)  the daily budget you've set
  B)  your historical conversion rate
  C)  the expected impact of extensions and other ad formats
  D)  the search ranking of your website
110)  Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  A)  Mobile bid adjustments
  B)  Target return on ad spend (ROAS)
  C)  Target search page location flexible bidding strategy
  D)  Cost-per-acquisition (CPA)
111)  How can you see if people are searching for your client's services during the early morning and evening hours?
  A)  Monitor reach and frequency data
  B)  Run a keyword diagnosis
  C)  Segment performance statistics by time
  D)  Run a search terms report
112)  You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?
  A)  Pause your clients' campaigns and recreate them in your manager acccount
  B)  Use your clients' sign-in information to access and manage the accounts
  C)  Link the client accounts to your My Client Center (MCC) manager account
  D)  Consolidate the 3 accounts into a new AdWords account you create
113)  Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?
  A)  "Search Network with Display Select"
  B)  "Shopping"
  C)  "Search Network only"
  D)  "Display Network only"
114)  When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
  A)  Include call-to-actions, such as "Find the nearest location"
  B)  Information about Italian food in the description
  C)  Use the same headline and description as other advertisers
  D)  An exclamation point in the display URL
115)  You would advise a client that's launching a new product line to advertise on the Google Display Network because she can:
  A)  reach people who are interested in similar products
  B)  use text ads that encourage people to call her business
  C)  use text ads that encourage people to visit her website
  D)  reach people who are searching for her products
116)  An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
  A)  Set a daily budget of $20 for the advertiser's campaign
  B)  Set a bid of $20 per ad group
  C)  Set a daily budget of $20 for the advertiser's account
  D)  Set a bid of $20 for the advertiser's campaign
117)  Which client would you advise to use radius targeting?
  A)  Luis, whose e-commerce business delivers nationwide
  B)  Denise, whose service can reach customers within 30 miles
  C)  Christopher, who wants to promote his new product in select cities
  D)  Mabel, who wants to exclude her ads from certain cities
118)  What does "converted clicks" measure?
  A)  The total number of clicks within your chosen conversion window
  B)  The total number of conversions divided by the total number of clicks
  C)  The total number of clicks that led to a conversion
  D)  The percentage of clicks that led to a conversion
119)  Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit?
  A)  "Display Network only - All features"
  B)  "Search Network with Display Select - All features"
  C)  "Display Network only - Remarketing"
  D)  "Search Network only - All features"
120)  Your ad can show to a user when your targeted language matches:
  A)  a user's browser setting
  B)  a user's Google interface language setting
  C)  the language of websites a user visits most often
  D)  a user's operating system language
121)  What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
  A)  Add search terms that are not leading to many clicks as negative keywords
  B)  Add sitelinks to your ads to make them even more prominent
  C)  Make sure all of these search terms are included as keywords, regardless of relevance
  D)  Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
122)  What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
  A)  Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  B)  Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  C)  Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  D)  Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
123)  When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
  A)  traffic estimates for placement ideas
  B)  historical conversion rate estimates for your keyword and placement ideas
  C)  historical cost-per-click (CPC) estimates for your keyword and placement ideas
  D)  traffic estimates for your keyword ideas
124)  You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
  A)  creating ads that include terms or phrases people are searching for
  B)  creating relevant ads and keywords, but not using ad extensions
  C)  creating ads that link to a generic landing page
  D)  creating relevant keywords and ads, and using ad extensions
125)  Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
  A)  "Display Network only - All features"
  B)  "Display Network only - Remarketing"
  C)  "Search Network with Display Select - All features"
  D)  "Search Network only - All features"
126)  How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
  A)  CPC bids are effectively coverted to CPM bids
  B)  CPM bids are effectively coverted to CPC bids
  C)  Ads using CPC bids are not allowed to compete on the Display Network
  D)  CPC and CPM bids only compete against bids of the same type
127)  Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:
  A)  they perceive her products
  B)  likely they are to become a regular customer
  C)  they interact with her website
  D)  likely they are to click her ads
128)  Which of the following items is not a component of Quality Score?
  A)  Landing page experience
  B)  Maximum cost-per-click (max. CPC) bid
  C)  Ad relevance
  D)  Expected clickthrough rate (CTR)
129)  Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?
  A)  Create a campaign with ads and keywords written in French
  B)  Create a campaign targeting Paris and languages other than French
  C)  Create a campaign targeting French and regions other than Paris
  D)  Create a keyword list with the exact match keyword "Paris" and negative keyword "France"
130)  Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?
  A)  Increase the maximum cost-per-click (CPC) bid
  B)  Change the ad delivery method from "Accelerated" to "Standard"
  C)  Lower the daily budget amount
  D)  Pause the campaign to stop showing ads and accruing costs
131)  A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?
  A)  Include a phone number in the client's ad's headlines and monitor performance with the mobile clicks-to-call segment
  B)  Include a phone number in the client's ad's headline and monitor performance with the top vs. other segment
  C)  Add call extensions to the client's ads and monitor performance with the top vs. other segment
  D)  Add call extensions to the client's ads and monitor performance with the mobile clicks-to-call segment
132)  In order to appeal to customers on mobile devices, it's important to:
  A)  Send users to a video-based landing page
  B)  Send users to a mobile-friendly landing page
  C)  Avoid using ad extensions
  D)  include your phone number as your display URL
133)  Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?
  A)  Create multiple campaigns, each with a set of related keywords
  B)  Create campaigns based on the structure of his client's website
  C)  Create one campaign with a broad selection of keywords
  D)  Create one campaign for all the products his client offers
134)  When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:
  A)  based on how much your product is worth
  B)  50% of how much your product is worth
  C)  the same amount as the profit generated by your product
  D)  the same amount as the revenue generated by your product
135)  You would choose to advertise on the Google Search Network if you wanted to:
  A)  reach customers browsing websites related to your business
  B)  reach customers while they're searching for your products or services
  C)  choose the types of websites where you want your ads tos how
  D)  choose from a range of ad formats, like video and image ads
136)  An advertiser should group their campaigns by:
  A)  type of product or service
  B)  number of keywords
  C)  maximum cost-per-click (CPC) bids
  D)  number of ad groups per campaign
137)  A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
  A)  Specific terms about the benefits of running
  B)  Specific terms about the shoe brand and model your client is selling
  C)  Generic terms about running and running shoes
  D)  Generic terms about different types of women's shoes
138)  Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?
  A)  App promotion ads
  B)  Product Listing Ads
  C)  Image ads
  D)  Sitelink extensions
139)  When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
  A)  AdWords only shows an ad for keywords with proper spelling and plural forms
  B)  Your keyword list would be disapproved based on Google's advertising policies
  C)  AdWords can automatically include these variations for you
  D)  Broad match includes the exact words and phrases a user searches for
140)  Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
  A)  Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  B)  Use the top movers report which campaigns have seen the biggest change in clicks since last month
  C)  Use the paid & organic report to show when his website appears in organic search, with no associated ads
  D)  Use the Search term report to show which search terms lead to the most clicks on his ads
141)  What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
  A)  Replace the existing landing page with the new one and compare this month's data to last month's
  B)  Run a Campaign Experiment on the existing campaign that switches between both landing pages
  C)  Create another ad group for the new landing page and compare the two ad groups
  D)  Create another campaign for the new landing page and compare the two campaigns
142)  Which is a benefit of advertising online with Google AdWords?
  A)  Advertisers can choose how much they spend and only pay when someone clicks their ad
  B)  Advertisers can choose how many times their ad should show during the day
  C)  Advertisers pay the same amount every time someone clicks their ad
  D)  Advertisers can pay to always show their ad above the organic search results
143)  A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
  A)  Google's Search Network will help her target people who are more likely to download her app
  B)  She can use keywords like "mobile app" to target people who are more likely to download her app
  C)  Google's Display Network includes many mobile apps where she could show her ad
  D)  She can use mobile app extensions to reach users in apps
144)  You sell video games and want people who play mobile gaming apps to know about your store. What's one benefit of promotion your products with a mobile apps campaign on the Display Network?
  A)  It lets people who see your ad get directions to your store on Google Maps
  B)  It allows you to show your ad on app categories that you choose
  C)  It encourages people using mobile devices to install your app
  D)  It directs people to your online store to purchase your products
145)  Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
  A)  Create multiple ad groups that target different devices, and monitor the results
  B)  Set up an experiment to test which device he should target
  C)  Create multiple campaigns that target different devices, and monitor the results
  D)  Segment his campaign statistics table by device
146)  While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
  A)  create a different ad for each keyword
  B)  create multiple ads for each keyword
  C)  only create one ad that's relevant to all keywords
  D)  create ads that are relevant to all keywords
147)  When building a keyword list for a Display Network campaign, you should do which of the following:
  A)  Use Display Campaign Optimizer to identify new keywords
  B)  Only include exact match keywords
  C)  Only use Keyword Planner to identify new keywords
  D)  Include keywords that are related to the websites your customers visit
148)  If you'd like your ads to show on certain sites across the Internet, you can add these websites as:
  A)  Placements
  B)  Audiences
  C)  Keywords
  D)  Topics
149)  You would choose to advertise on the Google Display Network if you wanted to:
  A)  show ads to people on non-Google search sites
  B)  show ads on Google Maps
  C)  show ads on websites related to your business
  D)  show ads on Google Shopping
150)  Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies
  A)  AdWords policies can help web user distinguish between ads and search results
  B)  AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
  C)  AdWords policies can keep disapproved ads and websites out of organic search results
  D)  AdWords policies can help keep ad costs low and affordable for advertisers
151)  Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  A)  Keywords
  B)  Placements
  C)  Website
  D)  Ad text
152)  You can use Keyword Planner to identify:
  A)  the number of negative keywords you should add
  B)  the amount of traffic potential keywords you might get
  C)  which text ads are performing best based on your keywords
  D)  webpages where your ad can appear based on your keywords
153)  Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
  A)  Number of clicks on her ads and costs to produce her purses
  B)  How many times her ads have been viewed and clicked on
  C)  Number of clicks on her ads and revenue they generated
  D)  Costs to produce her purses and revenue generated from her ads
154)  You can use Display Planner to:
  A)  see how other advertisers perform on websites where you want your ad to appear
  B)  compare how your current Display Network campaign could perform on websites you'd like to target
  C)  see ways to reach your target audience based on your keywords, website, or interest categories
  D)  see which image and text ads are performing best on the specific websites you're targeting
155)  You can use audience targeting to show your ads to:
  A)  specific websites, based on specific interests
  B)  groups of websites, based on specific interests
  C)  specific groups of people, based on their interests
  D)  specific groups of people, based on their location
156)  When someone clicks your ad, the actual amount you're charged will be:
  A)  The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  B)  The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  C)  The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  D)  The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit
157)  What's one of the main benefits of using ad extensions?
  A)  Extensions increase your reach by showing your ad on more advertising networks
  B)  Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  C)  Extensions provide additional information to make your ads more relevant to customers
  D)  Extensions are automated so you don't have to create your ads
158)  Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
  A)  measures trends relating to the search terms people have used before seeing your ad
  B)  focuses on getting customers to complete an online purchase
  C)  shows you which ads lead to customer actions that have value for your business
  D)  automatically gives you personal details about the people who convert
159)  Which ad extension would you use for an advertiser who has a chain of restaurants?
  A)  Seller ratings
  B)  Location extensions
  C)  Sitelink extensions
  D)  Previous visits extensions
160)  Conversion Optimizer can help drive conversions by using your conversion history and:
  A)  cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  B)  cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  C)  cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  D)  cost-per-click (CPC) goals to raise your bid when a conversion is more likely
161)  Your new client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?
  A)  Create new ad groups with several keyword match types
  B)  Create new ad groups with with related keywords grouped together
  C)  Remove half of the keywords from the ad group
  D)  Create one ad group for every five keywords
162)  Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
  A)  A page with information on instrument rentals and a contact form
  B)  His homepage, with links to instrument sales, rentals, and music lessons
  C)  A page with information on music lessons and a contact form
  D)  A page with a wide selection of instruments for sale
163)  Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations." What does this mean?
  A)  Karen's ads often show below her organic results for the search query
  B)  People who see Karen's site in relevant organic search results often click through to her site
  C)  Karen's ads don?t often show for the search query
  D)  Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'
164)  Which statistic indicates how often a click has led to a conversion?
  A)  Cost-per-conversion
  B)  Clickthrough rate (CTR)
  C)  Conversion rate
  D)  Converted clicks
165)  Each campaign in your AdWords account should have a single:
  A)  maximum cost-per-click (max. CPC) bid
  B)  landing page
  C)  business goal
  D)  ad group
166)  What changescan you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand
  A)  Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
  B)  Use a balanced combination of broad-, exact-, and phrase-matched keywords
  C)  Add display ads and affinity audiences targeting people interested in green living and beauty
  D)  Target large metropolitan areas where people are more likely to encounter her product
167)  Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?
  A)  Make sure the landing page is closely related to the ad
  B)  Increase the average daily budget for the campaign
  C)  Broaden the list of keywords to reach more potential customers
  D)  Increase the cost-per-click (CPC) bid for low-performing keywords
168)  What is the benefit of having multiple ads in an ad group?
  A)  AdWords will automatically match each ad to the keywords it's most relevant to
  B)  Ads are only eligible to show ad extensions if there are more than one ad in that group
  C)  Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
  D)  AdWords will automatically rotate your ads and show the best performing ones more often
169)  Clyde wants to raise the profile of his dance school. A "Display Network only" campaign can help him:
  A)  show ads when someone searches for dance classes
  B)  match his ad text to what people are searching
  C)  pick the most popular keywords for his campaign
  D)  show ads on dance websites and YouTube videos
170)  Why should you link your client's AdWords account to Google's Webmaster Tools?
  A)  See how your ads performed when triggered by actual searches
  B)  See how often your ads rank higher in search results than those of other advertisers
  C)  See if people reach your client's website via ads or organic search results
  D)  See which campaigns have the biggest changes in clicks, costs, and conversions
171)  Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
  A)  Use a location bid adjustment to increase bids for customers in Tokyo
  B)  Create a separate ad group to target ads and bids for Tokyo
  C)  Use the user location view to understand if people who click your ads are located in Tokyo
  D)  Refine where your ads show by adding the keyword "Tokyo"
172)  Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
  A)  Cost-per-view (CPV)
  B)  Cost-per-thousand-impressions (CPM)
  C)  Cost-per-click (CPC)
  D)  Cost-per-acquisition (CPA)
173)  Your client wants to show ads to people who've visited her website before. Which Adwords feature would you recommend she use?
  A)  Dynamic Search Ads
  B)  Ecommerce tracking
  C)  Remarketing
  D)  Conversion tracking
174)  Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
  A)  Reach and frequency data
  B)  Cost-per-thousand-impressions (CPM) bidding
  C)  Call extensions
  D)  Placement targeting
175)  What's a reason to use the "Search Network with Display Select" campaign type?
  A)  Your ads only show on the first page search results
  B)  You can pick the exact websites where you want your ad to show
  C)  You can use one budget to advertise on the Search Network and Display Network
  D)  Your video ads can run on the Search Network
176)  Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
  A)  Undo and redo multiple changes while editing his campaigns
  B)  Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign
  C)  Mange, edit, and view multiple accounts at the same time
  D)  Copy or move items between ad groups and campaigns
177)  When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:
  A)  Negative match keywords
  B)  Broad match keywords
  C)  Exact match keywords
  D)  Phrase match keywords
178)  One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?
  A)  AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
  B)  Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
  C)  To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4
  D)  Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multip
179)  You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
  A)  How much you've spent on the campaign compared to the value of leads generated
  B)  You can't calculate return on investment for campaigns that are focused on online leads
  C)  The percentage of budget spent compared to how many forms were completed
  D)  The number of clicks your ad received divided by the number of times it showed
180)  Which is a benefit of advertising online?
  A)  Reach people who are likely interested in what you're advertising
  B)  Automatically collect information about potential customers
  C)  Increase your position in organic search results
  D)  Make money by showing ads on your website
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